Our History
Our History
Founding Vision
Gentle Monster was founded in Seoul with a bold ambition: to redefine eyewear as more than a functional accessory. From the very beginning, our vision was clear — to create frames that merge art, fashion, and technology, pushing the boundaries of design. We challenged conventional silhouettes, experimented with unexpected materials, and treated eyewear as wearable sculpture rather than a simple optical tool. This disruptive approach quickly set Gentle Monster apart in the global fashion landscape.
Milestones and Achievements
In just over a decade, Gentle Monster has evolved from an emerging South Korean label into an influential global brand. Key milestones mark our journey:
-
2011 – Brand Launch: Introducing avant-garde designs that broke traditional eyewear norms.
-
2014 – First Flagship Store in Seoul: Creating immersive retail spaces designed as art installations, redefining the shopping experience.
-
2016 – International Expansion: Opening boutiques in major cities such as New York, London, Beijing, and Los Angeles.
-
2018 – Global Collaborations: Partnering with world-renowned brands and artists — including Maison Margiela, Moncler, and Ambush — to create limited collections celebrated for their innovation and cultural impact.
-
2020s – Cultural Influence: Becoming a symbol of modern luxury and creative experimentation, frequently featured in global fashion media and embraced by influential cultural figures.
Through these achievements, Gentle Monster has established itself as a pioneer in combining high fashion with immersive brand storytelling.
Looking Ahead
As Gentle Monster continues to grow, our mission remains the same: to challenge convention and inspire curiosity. We are expanding into new markets, exploring sustainable materials, and investing in groundbreaking design collaborations. Our goal is not only to create exceptional eyewear but to build experiences that engage and inspire — shaping the future of how fashion, art, and technology intersect.
We are just at the beginning of this journey, and the world of Gentle Monster will only grow bolder, more creative, and more unexpected.